Mexico to investigate possible links to Cambridge Analytica

On Monday, Mexico’s data protection body said it had opened an investigation into whether companies possibly linked to political consultancy Cambridge Analytica broke the country’s data protection laws .

Mexico’s National Institute for Transparency, Access to Information and Personal Data Protection

( INAI ) said it was looking at Mexican companies that worked with cellphone app Pig.gi , which gives users free top-ups in exchange for receiving ads and completing surveys.

The app cut ties with Cambridge Analytica in Mexico after the British company was accused by a whistleblower of improperly accessing data to target U.S. and British voters in recent elections.

Pig.gi, which has 1 million downloads in Mexico and Colombia combined, said it had shared results of two election polls of Mexican users with the consultancy and other partners.

Cambridge Analytica has data of almost 790,000 Mexican users: Facebook

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