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UPDATED: February 14, 2018.
LEGO
, the Danish family-owned company based in Billund , Denmark , best known for the manufacture of interlocking plastic bricks announced that it will open its first certified store in Mexico.
In Facebook , LEGO Mexico made the announcement in Spanish: “Coming soon! First LEGO Store in Mexico.”
The first LEGO Certified Store opened on February 9 , in Santa Fe mall in Mexico City.
The First LEGO Store in the country features the famous “ Pick-A-Brick " wall which is a service provided at LEGO retail stores where particular elements are stored in containers on a wall. Customers can buy as many elements off the wall as can fit into a plastic cup for a fixed price.
Last April, Bali Padda , former CEO of The LEGO Group assured that Mexico is a key market for LEGO since one-third of the global demand is produced in Monterrey and more than 30 million children live in the country.
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