Mexican corporation Grupo Herdez announced a joint initiative with civil organization La Unión del Pueblo Entero of Texas to support migrants in the United States with legal advisory, health services, and education.
The cooperation will consist in giving a part of their salsas sales to support the Union. At a national level, Herdez estimates that the segment of bottled salsas generates an income of over MXN $1 billion and has an annual growth of 10%.
According to Nielsen and ISCAM, firms specializing in market investigation quoted by Herdez, in the last 12 months, and up to the closing of April 2018, the Mexican corporation has a participation of 40% in the salsas category and its advantage on their closest competitor is of 15 percentage points.
“The vulnerability of migrants living in the United States is something which has increased, has become more complicated with the fulfillment of massive deportation promises and the border wall: Herdez is a group with over 100 years in Mexico and has built the corporation with the support of these Mexicans,” said Zemelli García, brand manager at Herdez.
During an interview with EL UNIVERSAL with Tania Chávez and Zemelli García, strategist of La Union del Pueblo Entero, García explained that the company wants to be a spokesman for the immigrants and the work of the association aims to add to this effort through a percentage of sales for this cause.
“We're concerned because only 6% of migrants in the United States finish college and only 10% have access to health services. Through legal advisory, Mexico aims to give people what they need,” added the executive.
For Chávez, “it's important that organizations such as Herdez join the cause to defend our rights, of being our spokesman and ask respect on our behalf for the sole fact that we are people.”
“It would be important that other companies notice the leadership of Herdez. Mexicans in the U.S. now have the need to feel supported and we know many Mexicans are sending remittances to support their families,” she said.
According to La Unión del Pueblo Entero, in the United States, there are over 11 million undocumented immigrants , out of which 50% are Mexican. The association supports 26,000 people every year and is located in Texas, almost 40 minutes from Mexican soil.
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